Independent Strategic Consultancy
Every Successful Show Jumping Programme
Starts With a Strategy.
Strategic architecture for ambitious show jumping riders.
EquiTell helps riders build successful performance programmes through independent strategic consultancy — bringing clarity to decisions around horses, competition planning, budgets, team structure and long-term development.
Trusted & endorsed by
Robert Whitaker
Team GB
Kyle Timm
Canadian Team
Roger McCrea
The Billy Stud
Ciaran Flynn
Sweetnam Stables, USA
The Problem
Great riders still make
expensive mistakes.
Success in show jumping isn't determined by talent alone. Many riders invest heavily in horses, training and competition without ever stepping back to ask whether their programme is truly designed to achieve their goals.
- The wrong horse.
- The wrong competition schedule.
- The wrong investment.
- Poor planning.
- Unclear priorities.
These decisions cost time, money and opportunities — not because riders lack commitment, but because they lack an independent strategic framework.
What We Do
We Design Better Performance Programmes
EquiTell provides independent strategic consultancy — the structure that allows every other part of your team to perform more effectively.
We don't coach riders.
We don't replace your trainer.
We don't manage your stable.
Instead, we analyse every aspect of your performance programme and develop a clear strategy for where you are today, where you want to go, and the most effective route to get there. Think of us as the strategic architect of your programme.
The EquiTell Performance Strategy
Ten pillars that determine long-term success
Every engagement follows the same structured methodology, assessing ten key areas of your programme.
01 · Vision & Objectives
Where you genuinely want to be in three years — defined clearly enough to plan against.
The result is a tailored Strategic Performance Report with clear priorities, practical recommendations and an action plan for the next twelve months.
Why EquiTell?
Better riders make better decisions
EquiTell was founded on a simple belief: the most successful riders don't just ride well — they make better decisions.
With decades of experience competing, buying horses and working within the international show jumping industry, we understand that long-term success comes from aligning every part of a rider's programme. Our role is to provide objective advice, challenge assumptions and help clients make confident, informed decisions.
Who We Work With
Ambitious riders building for the long term
EquiTell is designed for ambitious riders who are serious about building a successful long-term programme.
Whether you're producing young horses, aiming for international competition or planning the next stage of your career, our role is to help you create a structured strategy that supports those ambitions.
The Process
Discover. Analyse. Design. Implement.
01
Discover
We take time to understand your ambitions, your current programme and the challenges holding you back.
02
Analyse
We conduct a comprehensive review across the ten performance pillars.
03
Design
We develop your Strategic Performance Report with clear recommendations and priorities.
04
Implement
We continue to support you as you put the strategy into practice over the following twelve months.
Also Available
Horse Sourcing & Acquisition
Alongside strategy work, EquiTell continues to represent buyers directly. The strongest showjumping horses in Europe change hands quietly, between yards, riders and trusted dealers who already know each other — and we sit inside that network.
Approved clients receive a private, matched shortlist with video, veterinary information and pricing through our client portal.
Off-Market
Pre-Screened
Europe-Wide
Vetted With Care
Trusted by the Industry
“Integrity is everything in our industry, and Liam has earned the respect of professionals across Europe through years of honest dealing. Buyers can have confidence that they are receiving genuine advice and access to exceptional horses.”
— Roger McCrea
Irish international rider, trainer, and Head of Sales & Production — The Billy Stud
Book Your Strategy Call
Your future results will be shaped by the decisions you make today.
Every successful programme starts with a clear strategy. Book an introductory consultation and discover how EquiTell can help you build yours.