Frequently Asked

Questions buyers ask us

If your question isn't answered here, get in touch — we prefer direct conversations to standard-issue answers.

How Equitell works

What does Equitell actually do?: We are strategic consultants to ambitious show jumping riders and owners. We review your entire programme across ten performance pillars and deliver a Strategic Performance Report with a costed roadmap, then support you through twelve months of implementation. Horse sourcing and acquisition is offered alongside it, when the strategy calls for it.
How is Equitell different from a dealer?: A dealer sells you their own horse. We are hired by you and represent only you. We don't own the horses we shortlist, and we're paid one clear fee — never a hidden commission from the seller. That independence is the whole point of the advice.
Can I just browse horses on the site?: No. The horses we source are almost never publicly advertised. Approved clients receive a private, matched shortlist through the client portal after an initial consultation.
Where in the world do you work?: Globally, with a particular focus on the United States. A large share of our clients are American riders and owners, and we work regularly across Ireland, the UK, mainland Europe, Canada and the Middle East. Strategy work is done remotely by video with in-person sessions where useful; sourcing runs across Europe with delivery worldwide.

How is your fee structured?: One clear engagement fee, agreed with you before we begin — quoted in your currency where that helps. No undisclosed markups on the horse. No commission from the seller. Every figure on your invoice is one you already understood.
What price range do you work in?: Strategy clients range from riders building a serious programme to established international operations. On the sourcing side we typically work with buyers investing from €50,000 upwards, including horses at the very top end of the international market.
Will I actually save money using you?: Our clients routinely save more than our fee. Direct negotiation with the owner, honest vetting, and cutting out layered intermediaries changes the maths in your favour.

How long does the process usually take?: Anything from a few weeks to several months depending on the brief. We would rather wait for the right horse than push a compromise across the line.
Who handles the vetting?: Independent vets we select and brief, reporting directly to you. We never use vets arranged by the seller.
What happens after purchase?: We coordinate export paperwork, quarantine, flights, transport and delivery — including to the USA — and stay available afterwards for settling in, follow-up questions and next moves. The relationship doesn't end at the border.